Social media is changing the way consumers discover and interact with businesses. According to a recent post on Mediabistro’s AllTwitter site, 63 percent of local searchers are more likely to use a business that displays information on a social media site. In return, small businesses now have the ability to build awareness of their brand and reach the masses without a huge budget. Seek Spot has looked at the recent data and wants you to know the Top 5 Reasons NOT to ignore social media.
It’s habit forming.
According to Fast Company, social media is the number one activity on the web. It’s the most common thing we do online. As it continues to grow as a habit, new platforms continue to appear, and it is our professional responsibility to put effort into social media strategy in order to grab the attention of all who are sure to be looking. In addition, the positive experience of discovering something you like via social media become habit-forming. For example, if you have a good experience at a restaurant, and you tried it because their yummy food pictures of specials posted on Instagram enticed you, it’s likely that you will continue to follow that establishment’s specials posts and become a return customer.
Everyone is doing it.
Social media is not just for the young bucks. The fastest growing demographic on Twitter is the 55-64 year-olds. Not only has this Tweet-happy demographic grown 79 percent since 2012, their Facebook use has jumped up 46 percent. The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.
Yelp is money.
One of the most important sites for local businesses is Yelp. These are reviews of any type of consumer experience, written by the people, for the people. Customer Service statistically has the strongest effect on reviews. Recent studies show a variety of important reasons to be relevant on Yelp: Every star in a review leads to a 5 to 9 percent jump in revenues, according to a study by Michael Luca, professor at Harvard Business School. Luca found that there was a correlation between a high Yelp ranking and increased revenues. Other Yelp facts:
· 90 percent of Yelp users say positive reviews impact their company buying choices.
· 72 percent of consumers trust online reviews as much as personal recommendations.
· 93 percent of people who research on review sites like Yelp will make purchases at the businesses they look up.
It’s Free Marketing.
Posting fun videos and images of your business on any social media platform is free. Communicating with your customer base daily via Twitter, LinkedIn, Facebook, Pinterest, and Instagram is free. Reading your Yelp reviews and adjusting business decisions to improve on the feedback is free. Look around on a daily basis and everyone has a mobile device in their hand. Those who work office jobs are always a click away from distracting themselves with a quick scroll through Facebook. The question is no longer, does social media work? The question is simply: Who are my customers and how do I use social media to best reach them? Because it will. And it won’t cost you anything but some time.
Your Message Can Reach the Masses.
Social media generates almost double the marketing leads of trade show, telemarketing, daily mail or PPC, according to Digital Insights. Current total users on Facebook: 1.15 billion. Twitter: 500 million. Google+: 500 million. LinkedIn: 238 million. Instagram: 130 million. Pinterest: 70 million. You get to choose how to share your story and the message of your product on a daily basis. Clearly, you can reach the masses as long as you put some effort into your message.