Case Study #1 : Growth and ROI
Dishing Up Success!
John Adams, Private Chef
John Adams moved his Private Chef business to O’ahu’s North Shore from Vail, Colorado 2 years ago. His service requires the use of a kitchen, so his market is centered on vacation rental guests. John partnered with Be Our Guest, and he couldn’t be happier. He also tried a few other vehicles, including “The Knot”, to advertise his services. With the Be Our Guest directory he got twice the number of leads over all other vehicles combined! And, he enjoyed a higher conversion rate because of the high quality customers referred by Be Our Guest…all of this at a more affordable rate. His ability to maximize his return on investment allowed his business to grow.
“Kirsten and her team are a lot like me, very personal and high energy and truly care about what they are doing. Taking time to meet me in person, and showing me exciting new strategies for marketing on Oahu and online. Every new book is 100% better than the last and now that they are covering all of Oahu, I am very excited to be continuing with them. Worth every penny!!!” – John Adams
Case Study #2 : Strategic Partnership
Barbara Whitman Howell, Under the Sea
Barbara, a marine biologist and educator, offers private snorkeling tours across the island. When expanding into Hawaii, she knew from experience her target market was in vacation rentals and high end hotels. When she learned about the Be Our Guest community-based marketing program she asked to be included. Under the Sea exclusively advertises in the Be Our Guest directory. Barbara feels the quality of the publication and high standards of the Be Our Guest team are fully aligned with her own. Each business has prospered during their three year relationship – now that’s a successful match!
“Be our guest goes directly to my target audience island wide and I have seen such positive results that this will be the only print publication in which I advertise. I’m proud to say I was with them when they began and I will be in Seek Spot by be our guest as they continue to grow throughout the years.” – Barbara Whitman
Case Study #3: Brand & Social Media Marketing
Eric Garrabrant, North Shore Bike Rentals
As a cycling nut, I had always dreamed about starting a bike rental business in Haleiwa. I got my wish! I started North Shore Bike Rentals when I learned about the Be Our Guest Directory serving the needs of the vacation rental market. These are the people I needed to reach. I didn’t have a business plan or a clue about marketing or building a brand, I just knew bikes. Fortunately, the Be Our Guest team stepped in as my own marketing team. They helped me to develop a marketing plan, optimize my web site for search, and increase my social media reputation by encouraging my customers to post reviews on Yelp and TripAdvisor. Sales and profitability have grown every year. Now that’s a great direction!
“The directory is the only place we have marketed our delivery services since our inception and we have seen steady growth that coincides with the expanding distribution of the directory.” – Eric Garrabrant