The first step is simply to sign up for Google Analytics. If you have an existing google account, you can click ‘sign in’ or you can click ‘Create an Account’ in the upper right hand corner.
If you are not already signed into your google-related account, you will be brought to this page
If you clicked ‘sign up,’ you will come to this screen after creating a google account. Click ‘sign up’ on the right to start using Google Analytics.
Once you’ve signed up for google analytics, you will be brought to this tracking setup page.
**For Website Name, you can use a simple name or you may enter your URL if you wish
**For Website URL – This is where you put your website address! Just as Google tells you – www.yourwebsiteadress.com (You don’t have to enter in http://)
**Industry – This section is optional but Google Analytics may tailor some suggestions. If you find that you have trouble picking an industry, you can click “Online Communities.”
**For Account Name – You may enter your company name here. You are able to monitor multiple websites in one Analytics Account, so if you plan on managing multiple websites, make sure this account name is appropriate for all of them.
**Data Sharing Settings – This is completely optional and should be whatever you are comfortable with. You can also change this setting later on.
To finish, click ‘Get Tracking ID’, agree to the pop-up Terms of Service and you’re all set!
Step 2: Installing Tracking Code
This may seem like the most intimidating step, but don’t worry! It’s actually really simple, and we will walk you through it!
If you are using WordPress: you can install the Google Analytics for WordPress plug in. Then, under settings, you need to paste the UA code (everything under ‘Tracking ID’ from your Google Analytics Setup screen).
If you are NOT using WordPress: Google makes your life easy and asks, ‘What are you tracking?’ and most likely, you are tracking a single domain. Next, you will have to follow these steps:
1. Copy the tracking code that Google displays in the large box (shown above).
2. Paste the tracking code before the ending tag in your HTML code for your website
Pro-Tip: Do a quick search within the code (On a PC: CTRL+F, On a Mac: Command+F). In the find box, type ‘</head>’ (without the quotes)
3. Save. Most websites will re-use this file for common content, so the code will be applied to all pages of your websites.
4. You are Done! It takes some time for Google to recognize the installed code (anywhere from a few hours to a day). To check if everything is installed, the ‘Tracking Status’ will read ‘Receiving Data.’
Step 3: Adding a Second Admin User
Setting up a second admin user will give you more security should you have any problems accessing google analytics from your primary account. We definitely recommend adding a second admin account with another google email!
Follow these simple steps to add a second admin user:
1. Sign into google analytics and click on the ‘Admin’ button in the orange bar
2. Under account, click ‘user managment’
3. On the top left corner click “+New User”
4. You will be taken to the next screen where you enter the email address (we recommend an unrelated Gmail) and select ‘Administrator’.
5. You will be able select whether you want to ‘notify this user by email’
6. Next, click ‘add user’ in blue
7. To check it worked, log out of Google Analytics and log on with your second admin user address. If it does YOU ARE DONE!
*If it doesn’t work, you may need to log back into your primary account to check if the email address was entered correctly
Google Analytics Print Tracking
Google Analytics not only tracks internet referrals from other websites, it also tracks your print ads in two different ways; through direct traffic and search.
Direct Traffic refers to all the people who went online and specifically typed in your web address. This tells you they already knew it and didn’t just do a generic search to arrive at your website – perhaps they saw it in your Seek Spot listing!
Search refers to organic (not paid for) traffic consisting of people who find you by searching for your business type or business name. If someone finds you by searching your business type, you can attribute that to search engines and SEO that are hard at work. If, however; someone finds you by specifically typing in your business name, you can attribute that to your print marketing. How else would they know to type in your name?
Other Print Tracking Methods
Google Analytics isn’t the only way you can track your print advertising! You have several other options; a unique URL, a unique phone number, and a contact form.
Unique URL You can use a unique URL for every print advertisement you have so as to track each one individually through Google Analytics. For example, if your website is www.businessname.com, you could purchase the URL www.businessname.com/seekspot for your listing in the Seek Spot by Be Our Guest directory. When someone types in this website name, you know that it was direct traffic from a print advertisement, and differentiating the URL from your main one allows you to see precisely which advertisement brought you this traffic.
You can buy a unique URL at sites like godaddy.com or ipage.com. They can talk you through the process of setting up a landing page for the URL.
Unique Phone Number You can set up a unique phone number for every listing or advertisement your business uses! Having a unique phone number for certain listings or ads allows you to track where your phone calls come from. And it’s easy; the phone calls get forwarded right to your regular phone number! We suggest using sites like callfire.com or marchex.com to set one up today!
Contact Form If you have a contact form on your website, make sure to include a question asking where the customer was referred from, and make it mandatory! Don’t leave the question open ended – give them specific options and use checkboxes so that the customer can check all that apply. It’s been proven that it often takes several impressions, not just a single one, to get a customer to call upon your business, so giving them more options helps you track your marketing dollars as specifically as possible.